Apple Search Ads that pay back.
The Ads Agent finds the countries and keywords where a paid download earns more than it costs, launches campaigns inside your budget, and moves money to the winners every week.
No bid or keyword changes until there's enough data to judge.
- Month cap $3,000
- Overspend stop at 1.5× daily
- Kill switch
- Created paused, read back
How the Ads Agent works
Small tests in many places, judged on money, then more budget for what works. Every week, in every market your app is live in.
- 1
Find
Every relevant keyword in every market, in the local language.
- 2
Launch
Small campaigns per keyword group and country, inside your cap.
- 3
Learn
12 days of spend, untouched, so the numbers mean something.
- 4
Judge
What each download earns, against what it cost.
- 5
Scale or cut
More budget for winners, a plan for near-winners, stop the rest.
Every call starts with one comparison.
Clicks and installs are easy to buy. Fload judges each market and keyword on what a paid download earns you against what it costs, and says it in plain words.
- Earnings, not vanity metricsRevenue from users the ads brought in, per country.
- No data is not zeroNew campaigns show “No data yet” until the first read.
- The reason, every timeEach change comes with why, and what it should save or earn.
- Earns
- Revenue from people who came through ads, over their first months
- Costs
- Ad spend divided by the downloads it bought
A call on every market, every week.
Scale, hold, fix first or cut. Markets that are close don't get switched off; they get a plan, often a better store page, and another test.
Fload reads every market against what a paid download earns you.
Your budget. Your rules.
Fload never spends past your cap. Approve every change yourself, or let it apply changes inside your limits and check them against Apple's data a day later.
Apple Search Ads first. Meta, TikTok and Google next.
Same agent, same break-even math, more places to find users who pay back.
LiveApple Search Ads
Reaches people the moment they search the App Store.
NextMeta Ads
Facebook and Instagram, on the same break-even math.
NextTikTok Ads
Short video, judged by what installs earn.
NextGoogle Ads
App campaigns across Search, YouTube and Play.
Ads don't fail in the ad account. They fail on the store page.
If people tap your ad and don't install, every download costs more. The ASO and Design agents fix the page your ads land on, market by market.
Questions about the Ads Agent
Do I need an Apple Search Ads account?
No. Fload runs the campaigns for you on its managed Apple Search Ads account. You set a monthly cap and get one invoice, and every campaign is reported back to you per market.
How much should I spend?
You choose. Set a daily budget and a monthly cap, starting from Apple's minimum of $5 a day. Fload spreads small tests across markets first and only moves more money to the ones that pay back.
How long until I see results?
Each new campaign gets 12 days of spend to learn before Fload judges it, so the first verdicts per market arrive in about two weeks after launch.
How does Fload know what a download earns?
From your App Store Connect data and the subscription or revenue tools you connect. Fload ties revenue back to the campaigns that brought each user in, per country.
Can Fload see my current ad results?
Yes. Connect your existing Apple Search Ads, Meta, TikTok or Google Ads accounts and Fload reads their results into the same per-market view.
When are Meta, TikTok and Google Ads coming?
They're next on the roadmap and will run on the same break-even math. Book a call if you'd like early access.