Rank for the words your customers search.
The ASO Agent finds the keywords that matter in every market, writes your title, subtitle and keywords natively for each language, and ships them to App Store Connect when you say yes.
Every market gets its own listing.
An English page in Germany or Japan loses people who already tapped your ad. The ASO Agent writes a listing for each country, in its language, and takes it all the way to live.
- Local words, not translationsWhat people actually search for in each market.
- Inside Apple's limits30 characters for the name and subtitle, 100 for keywords.
- English (US)United StatesLive
- GermanGermanyLive
- JapaneseJapanWaiting for Apple
- FrenchFranceLive
- ItalianItalyDraft ready
- English (UK)United KingdomLive
- DutchNetherlandsIn English
- Portuguese (Brazil)BrazilLive
- KoreanSouth KoreaIn English
- SpanishSpainLive
- SwedishSwedenIn English
- Spanish (Mexico)MexicoLive
- TurkishTurkeyIn English
- PolishPolandIn English
One keyword list for ASO and ads.
Keywords are picked per country and grouped by what people want. Your organic rank and your Search Ads results feed each other, week by week.
- Ads show what convertsWords that turn taps into installs go into your keyword field.
- Rank lowers ad costsWhere you already rank, ads have less work to do.
A page for every ad group.
Someone who searches for a budget tracker should land on a page about budget tracking. Fload builds a custom product page for each Search Ads ad group, in each language, and points the ads at it.
- Competitor pageAd group: Competitor namesEnglish (US), German, French, JapaneseWaiting for Apple
- Budget-tracker pageAd group: Budget trackerEnglish (US), GermanLive
- Subscriptions pageAd group: Cancel subscriptionsEnglish (US)Live
Every change, measured.
Each change gets a before and after, per market: how many people who see the page install, and what a paid download costs now.
- Same taps, more installsA better page converts more of the people your ads already pay for.
- Checked against Apple's dataResults come from your own App Store Connect numbers.
A better page makes every ad cheaper.
The Ads Agent bids on the same keywords the ASO Agent writes for. The Design Agent makes the screenshots people see right after they tap.
Questions about the ASO Agent
Does Fload change my listing without asking?
You choose. With “Ask me first”, every change waits for your OK before it goes to Apple. With “Apply it for me”, Fload submits changes for you and shows you what it did and why.
Which fields does Fload change?
The app name, subtitle and keyword field for each market, and the custom product pages your ads point to. Screenshots and the App Store header image are the Design Agent's job.
How does localization work?
Fload researches what people search for in each market and writes the listing in that language, rather than translating your English page word for word. Every field stays inside Apple's limits: 30 characters for the name and subtitle, 100 for the keyword field.
How long until rankings move?
Weeks, not days. Apple has to review and index the new listing, and rank builds as installs come in. That's why Fload pairs ASO with Apple Search Ads: ads bring installs from day one while organic rank catches up.
Is ASO worth it if I already run ads?
That's when it pays most. Every ad sends people to your store page. If more of them install, each paid download costs less, with the same budget.
Does my listing stay mine?
Yes. Fload works in your own App Store Connect account, so the listing, its history and every version stay with you.