Case studies
Results you can check.
Apps growing with Fload, in their own numbers. Every figure comes from Apple's data, read against a matched window, with the misses reported next to the wins.
How we measure
Only the gap above drift counts.
Markets move on their own: seasons, store features, a competitor's launch. So every result is read against the app's untouched markets over the same days.
- Measured by AppleApple Ads attribution and App Store Connect, not our own estimates.
- Net of market drift30 days before against 30 after, minus what untouched markets did.
- Misses reportedFlat markets and misses are published next to the wins.
30 days beforeChange ships30 days afterEffectDriftChanged marketUntouched markets