01The Challenge
CleanEats had a strong product and a listing working against it: a title that repeated what the subtitle said, a keyword field burning characters on words the title already ranked, and ten storefronts carrying none of the local language. Downloads had plateaued, and in ASO a plateau usually isn't a demand problem. It's a conversion problem wearing a demand costume.
02The Solution
Full metadata rebuild, engineered not guessed. Title restructured (“CleanEats: Scan & Plan Meals”), subtitle re-ordered for the highest-value phrase, and the keyword field de-duplicated against the title, freeing characters to add nine new terms at zero cost.
Shipped across 10 storefronts in one wave. Full rewrites in English and German, localized keyword fields elsewhere, including the first-ever Spanish and Polish keyword sets.
Measured like a trial, not a testimonial. 32-day matched windows, organic only (ads excluded), and two markets deliberately left untouched as controls.
03The Results
| Read | Impressions | Organic downloads | Revenue |
|---|---|---|---|
| 🇺🇸 United States (rebuilt) | +9% | +129% | +62% ($3.4K → $5.5K) |
| 🇮🇹 Italy (untouched control) | Not reported | −27% | Not reported |
| All rebuilt markets | Not reported | +68% (2,625 → 4,420) | Account proceeds +21% |
- +9% impressions, +129% downloads: reach barely moved, conversion more than doubled. The rebuild persuaded, it didn't just rank.
- Treatment up, control down: the untouched Italian storefront fell 27% in the same window. The market got worse while the rebuilt market doubled.
- Rankings underneath: brand terms held #1 to #6 through the rewrite (no brand damage) while long-tail terms climbed. In the UK the same rebuild pushed “nutricheck” from #226 to #21.
- Rebuilt markets went from 48% to 71% of the app's organic downloads: they carried the whole account's +15%.
04Conclusion
Metadata is the cheapest lever in app growth and the least measured. This rebuild cost no ad spend, held every brand ranking, and more than doubled organic conversion in the biggest market, proven against a control that moved the other way. The character-level engineering (de-duplicating the keyword field against the title) is the kind of work agents do perfectly and people never have time for.
Matched windows, measured net of market drift. App Store Connect data, organic downloads only.
