Ads Agent
Apple Search Ads that pay back, run with the Fload team. Ask for access, agree your budget on a short call, and Fload launches your campaigns country by country, inside your cap.
Fload reads every market against what a paid download earns you.
What you get
- Campaigns that pay backEach country and keyword judged on what a paid download earns against what it cost.
- Your budget, never moreYou set the budget and an optional monthly cap. Fload never plans past the cap.
- Everything in one placeSpend against your cap, downloads, cost per download, payback and every market.
- A team that does this dailyThe Fload team launches and runs the campaigns with you.
In the app, the Ads Agent goes by its name, Nova.
How to start
- 1
Ask for access
Open Ads in the sidebar and click Request access. Add a note if you like.
- 2
Agree your budget
The Fload team gets in touch for a short call to set it up with you.
- 3
Launch
Set your budget, add funds, and Fload launches country by country. Each new campaign starts with a 14-day test.
You don't need your own Apple Search Ads account for this. Fload runs the campaigns, and your Connectors page shows an Apple Search Ads card marked Managed by Fload.
Asking for access is free. Nothing is spent and nothing reaches Apple until your budget is agreed.
Your budget
On the Ads page, an owner, admin or editor of your organization sets:
- Budget: how much to spend, over 14 days or a month.
- Monthly cap (optional): the most Fload will plan in a month, whatever the budget or balance.
Your budget is what Apple spends on your ads. Fload's fee is added on top: at 5%, a $3,000 month costs you $3,150.
Amounts are in US dollars, like your Apple Ads balance. Each app has its own budget, cap and balance, so one app's money never pays for another's ads.
You can also propose a new budget or cap by asking Fio, or from an AI app connected through MCP. The change waits in your inbox until an owner, admin or editor of your organization approves it, or someone from the Fload team does it with you. Approving saves the new budget; nothing changes at Apple.
Balance and payments
Ad spend comes from your app's Apple Ads balance, which you top up by card under Ads › Balance and payments.
- An owner or admin clicks Add funds and pays by card. One payment can be between $1 and $10,000.
- Fload's fee is on top of your ad spend: 5%, unless your agreement says otherwise. Your whole balance goes to Apple for ads, and the fee is the rest of the payment. Paying $1,050 adds $1,000 to your balance and $50 is the fee.
- The page shows your balance and about how many days it lasts at today's pace. You get a notice when about a week is left.
- Unused balance can be refunded to the card it came from. Fload's fee isn't refunded.
Ad spend never uses Fload credits.
The 14-day launch test
Every campaign Fload's launch creates starts with a 14-day test, counted from the day Apple confirms it's running. During the test, Fload doesn't change the campaign's bids, budget, cost-per-download goal or keywords, so the results read clean. A country launched later gets its own full 14 days.
Your money controls still work during the test. Stopping, resuming and your monthly cap always apply straight away.
If you need to stop a launch early, ask the Fload team: that pauses its test campaigns and ends the test, and nothing from that launch turns back on unless the launch is started again.
What Fload changes
Fload only changes campaigns it created for you. Campaigns you run yourself are never touched. Every change Fload makes is read back from Apple to confirm it landed.
Already running ads?
Connect your own accounts to see their results in Fload, next to your store data:
Fload reads these accounts. It doesn't create, change or pause campaigns in them.
Ads and your store page
People who tap your ad land on your store page. If more of them install, every paid download costs less. The ASO Agent works on that page, market by market, and the Review Agent keeps your rating healthy.