AppsFlyer

Connect AppsFlyer to bring your mobile attribution into Fload. See which campaigns and keywords actually drive installs, spend, and paying users, all in the same place as the rest of your app data.

What it syncs

Data	Description
Attributed installs	Installs credited to each campaign and keyword
Ad spend	Cost per campaign and keyword
Attributed revenue	Revenue credited to each campaign and keyword
Breakdowns	Every metric split by campaign and by keyword

Setup

In AppsFlyer, open the account menu (top right) and go to Security Center > Manage your AppsFlyer API tokens. You need admin access.
Create a new API token (V2) and copy it.
In Fload, go to Connectors > Ads > AppsFlyer > Connect.
Paste your API token, click Test connection, then Connect.

Fload validates the token, then pulls your recent attribution data and keeps it fresh on the regular sync schedule. Your apps are linked automatically by their store IDs.

Metrics available

Once connected, these appear in your Fload dashboard and chat:

Ad installs by campaign and by keyword
Ad spend by campaign and by keyword
Attributed revenue by campaign and by keyword
Cost per install and other efficiency views built from spend and installs

What features this enables

Campaign and keyword performance in your asset dashboard
AI chat: "show me installs by campaign from AppsFlyer", "which keywords drove the most revenue?", "what's my cost per install by campaign?"
The Ads and Growth agents use attribution data to score and recommend campaign changes
Anomaly detection on installs and spend

Notes

AppsFlyer already aggregates your ad networks (Apple Search Ads, Meta, Google, TikTok). Connect either AppsFlyer or the individual ad platforms for a given app, not both, so spend and installs are not counted twice.
Keyword-level data is available for search campaigns where the network reports it.
Attribution connectors are rolling out. If you do not see AppsFlyer in your connectors list yet, reach out and we will enable it for your account.