App metrics
All your app's numbers in one place: downloads, revenue, subscriptions, engagement and ad results, from every source you connect, over any time range and broken down the way you need.
Open it
Pick your app in the sidebar and click App metrics. Choose a metric, a time range and a breakdown, and hover over any point for the exact value and the change from the period before.
Prefer to ask? Chat with Fio: "Downloads by country for the last 90 days."
What you can see
Which metrics appear depends on the sources you've connected and what your app sells.
| Area | Examples | From |
|---|---|---|
| Downloads | Downloads, redownloads, impressions, product page views, store conversion | App Store Connect, Google Play |
| Revenue | Proceeds, gross revenue, revenue per user | App Store Connect, Google Play, Stripe, RevenueCat, Superwall |
| Subscriptions | Active subscriptions, trials, trial conversion, renewals | App Store Connect, RevenueCat, Superwall |
| Engagement | Sessions, active devices, crashes | App Store Connect, Google Play, analytics tools |
| Ads | Spend, installs, cost per install, tap-through rate | Apple Search Ads, Google Ads, Meta Ads, TikTok Ads, attribution tools |
| Ad revenue | Revenue from in-app ads | AppLovin MAX |
Breakdowns
Slice most metrics by country, source (search, browse, referral), platform, app version, product, campaign or subscription length, where the source reports it.
Reading the numbers
- Store data runs about two days behind. Apple and Google publish their reports late, so the most recent days fill in as they arrive.
- A missing number isn't zero. A metric your sources never reported shows N/A, and a day that hasn't arrived yet isn't counted as nothing.
- A new connection shows No data yet until its first sync lands.
See when each source refreshes under Data connectors.