Google Ads
Sign in with Google, pick your Google Ads accounts, and Fload reads your app campaign results next to the rest of your app data. Fload only reads: it doesn't create, change or pause your Google Ads campaigns.
What you get
- Spend, impressions, clicks, installs and conversions for every campaign in the accounts you pick.
- Each campaign linked to the app it promotes, so paid results sit next to your store numbers.
- Answers about your Google Ads campaigns in chat, next to your other ad platforms.
Before you start
- You need Admin or Standard Access to the Google Ads account.
- Connect Google Play first, so Fload can link your app campaigns to your apps on its own.
Connect it
- In Fload, open Connectors, go to the Ads tab, click Google Ads, then Add Connector.
- Google opens. Sign in with the Google account that has access to your Google Ads account, and approve.
- Back in Fload, on Select accounts to connect, pick every account you want. Manager accounts are marked Manager.
- Click Connect Account (or Connect 2 Accounts, and so on). Each account becomes its own connection.
- Configure opens. Link each campaign to its app, then click Save.
What Fload reads
| Data | Detail |
|---|---|
| Spend | Per campaign |
| Impressions and clicks | Per campaign |
| Installs | App installs Google attributes to your campaigns |
| Conversions | The conversion actions you track in Google Ads |
Fload works out cost per install, cost per 1,000 impressions and click-through rate from these.
When data arrives
Google Ads refreshes about every four hours. A brand new connection can take a few hours to deliver its first data. Until then, the card says No data received yet.
Fix a problem
The card says Re-auth required Your Google sign-in expired or was revoked. Click Reconnect on the card, or choose Reconnect Google Ads from its menu. Your linked campaigns and history stay in place.
"No Google Ads accounts found" The Google account you signed in with has no access to a Google Ads account. Sign in with one that does.
Installs or conversions show no data Google can only report them when conversion tracking is set up in Google Ads and linked to your app.