App Audit

A clear plan for your app's growth, written from your own data. The App Audit reads your store numbers, keywords, reviews and competitors, says what's holding you back, and turns the fix into tasks you can approve.

App auditSearchStore pageReviewsMarkets

Where you rank for the searches that bring finance apps their installs.

KeywordSearches a monthYour rank
budget planner18k#48
expense tracker12k#7
money manager9.4kNot ranked
bill reminder6.1k#22
savings goals4.8k#3

What you get

  • A verdictWhere your app stands and what's holding it back, in plain words.
  • The numbers behind itDownloads, conversion, keywords and ratings, market by market.
  • How you compareYour app next to similar apps in your category.
  • A plan, ready to approveThree months of work. This month's tasks land in your inbox with the exact new text.

The audit is the starting point for the ASO Agent: all of its listing work comes from here.


Your free first audit

  1. 1

    Connect your store

    App Store Connect or Google Play.

  2. 2

    Open Free app audit

    Under Getting started, once your first data has synced.

  3. 3

    Read it

    About 10 to 15 minutes later. We email you when it's ready.

The first audit and its tasks are free. Before writing it, Fload makes sure it has your keyword tracking, competitor data and market data in place, so the audit never starts from an empty picture.


When it runs again

Fload writes a fresh audit once a quarter. Each one is a new version: older versions stay in Reports so you can see what changed. Between audits, the weekly update tracks progress and the plan's later months come due on their dates.

A later audit uses credits. See Pricing & Credits.


How competitors are compared

Competitor numbers are estimates from market data. Fload reads them twice a week, because estimates for a day keep settling for a week or more.

  • Totals run to the same day for everyone. Fload adds up your numbers and your competitors' only up to the last day that's final for every app compared, and labels it "through" that date.
  • Old data is left out. A competitor with no recent final data is marked not current and left out of the comparison, instead of being compared on old numbers.
You vs the top 5 for “budget planner”
Pocket Budget Top 5 average
Rating4.14.6
Number of ratings3.2k41k
Keywords in the top 1014120
Storefronts localized218
Days since last update629
Lining you up against the apps people pick instead.
How an app lines up against the apps people pick instead. Example account.

Reading, sharing and exporting

Open the audit from Reports in the sidebar. See Reports. Copy link for your team shares it with people in your organization, and you can download it as Markdown or PDF. Approve its tasks in your inbox, not in the report.