Experiments
Know which changes worked. Every listing change Fload ships is measured against the store's own data, and each one ends with a clear result: keep it, wait for more data, or roll it back.
How it works
- 1
You approve
A change in your inbox, like new keywords or a new language.
- 2
It goes live
The experiment opens when the store confirms the change, not when you approved it.
- 3
Fload waits
Each read uses the store's complete numbers for the whole window, plus one day.
- 4
You get the result
In the experiment, in your weekly update and, if it hurt, as a rollback proposal.
What's measured, and for how long
| Change | Measured on | Window |
|---|---|---|
| Keywords, subtitle or name | Search rank for the affected keywords | 14 to 21 days |
| A new language | Downloads in that market | 28 to 56 days |
Results
| Result | What it means |
|---|---|
| Kept | No harm found. The change stays |
| No clear effect | The change didn't move things either way |
| Not enough data | Too little traffic to tell |
| Other changes in the way | Something else changed at the same time, such as ad spend, so the result can't be pinned on this change |
| Rollback recommended | The change hurt. Fload proposes undoing it |
A rollback is always a proposal you approve, never automatic. On Google Play, an approved rollback is made by hand.
Where to see them
Open Experiments in the sidebar. Experiments are grouped as Active, Pending and Past. Each one shows what changed, when it went live, how far the measurement has got and its result.
Experiments are read-only: you act on them through your inbox.