Apple Search Ads
Sign in with Apple once. Fload reads your campaigns and their results, and matches each campaign to the right app.
What you get
- Spend, impressions, taps and installs for every campaign, next to your organic App Store numbers.
- Results by country, plus your keywords and search terms.
- Today's numbers through the day, not just yesterday's.
Before you start
- You need an Apple Search Ads account already. If you don't have one, create it at searchads.apple.com first. Without one, Apple shows an error and nothing connects.
- Your Apple Account needs Account Admin or Campaign Group Manager access in Apple Search Ads.
- Connect [App Store Connect](/docs/data-connectors/app-store-connect) first, so Fload can match campaigns to your iOS apps on its own.
Connect it
- In Fload, open Connectors, go to the Ads tab and click Apple Search Ads.
- Click Sign in with Apple. Apple opens in a small window. If your browser blocks it, Apple opens on the same page instead.
- Sign in with the Apple Account your team uses for Apple Search Ads, and approve.
- The window closes itself. Fload connects every Apple Ads account you approved, each as its own connection, and matches campaigns to your apps.
- If Fload couldn't match a campaign, Configure opens so you can link it to an app.
Your Apple password is never shared with Fload.
If Fload runs your ads for you
There's nothing to connect. Your Connectors page shows an Apple Search Ads card marked Managed by Fload. Use Link apps from its menu to choose which of your apps it covers. Fload looks after the rest of that connection, including any problem with it.
What Fload reads
| Data | Detail |
|---|---|
| Spend | Per campaign and per country |
| Impressions and taps | Per campaign |
| Installs | Per campaign and per country, including tap-through installs |
| First-time downloads | Downloads by people who tapped your ad |
| Keywords and search terms | What people searched before they tapped |
| Campaign setup | Campaigns and ad groups, so each one maps to an app |
Fload works out cost per tap, cost per install and tap-through rate from these.
Connecting lets Fload read. Running and changing your ads is covered on the Ads Agent page.
When data arrives
- Every hour, Fload reads today's and yesterday's results, so spend shows before the day is over. Until the day ends, the app shows that today is still filling in.
- About every four hours, the full sync refreshes keywords, search terms and campaign setup, and re-reads the last week to pick up Apple's own corrections.
Fix a problem
"You need an Apple Search Ads account" or "No Apple Search Ads account found" The Apple Account you used has no Apple Search Ads account. Create one, or sign in with the Apple Account your team uses for Search Ads, then try again.
"This sign-in timed out" Apple sign-ins only stay open for a few minutes. Try again to start a fresh one. Nothing was changed.
Access expired Choose Reconnect Apple Ads from the card's menu, or click Reconnect on the card. Sign in with the Apple Account that manages this Apple Ads account. The connection, its linked apps and its campaign history stay in place.
"This Apple Account manages different Apple Ads accounts" You reconnected with another Apple Account. The message names both accounts, so you can sign in with the right one.
The card says Migration recommended This connection was set up the old way, with a key. It keeps working. To move it to Sign in with Apple, choose Reconnect Apple Ads from the card's menu: it opens Migrate Apple Search Ads. Its linked apps and data stay in place.