Branch
Connect Branch to bring your mobile attribution into Fload. See which campaigns and keywords drive installs and revenue, alongside the rest of your app data.
What it syncs
| Data | Description |
|---|---|
| Attributed installs | Installs credited to each campaign and keyword |
| Attributed revenue | Revenue credited to each campaign and keyword |
| Breakdowns | Every metric split by campaign and by keyword |
Setup
- In Branch, go to Configuration > Security & Access > Credentials. You need admin access.
- Copy your Branch Key (starts with
key_live_) and Branch Secret (starts withsecret_live_). - In Fload, go to Connectors > Ads > Branch > Connect.
- Paste both values and click Connect. Fload verifies them and starts the first sync.
Fload validates the credentials, then pulls your recent attribution data and keeps it fresh on the regular sync schedule. A Branch key belongs to a single app, so Fload attributes its data to the matching app in your account.
Metrics available
Once connected, these appear in your Fload dashboard and chat:
- Ad installs by campaign and by keyword
- Attributed revenue by campaign and by keyword
What features this enables
- Campaign and keyword performance in your asset dashboard
- AI chat: "show me installs by campaign from Branch", "which keywords drove the most revenue?"
- The Ads and Growth agents use attribution data to score and recommend campaign changes
- Anomaly detection on installs and revenue
Notes
- Branch already aggregates your ad networks. Connect either Branch or the individual ad platforms for a given app, not both, so installs are not counted twice.
- Branch reports installs and attributed revenue. For ad spend, connect your ad platforms or an attribution partner that pulls cost.
- Attribution connectors are rolling out. If you do not see Branch in your connectors list yet, reach out and we will enable it for your account.